Making building your brand a breeze
Helping people turn their passions into a business so they can make an abundant living doing what they love and connect with the people they belong to.
Your brand's new best friend—I'm Bri
I'm a business and brand designer that's worked with dozens of small businesses, paraglider, part-time traveler, lifelong learner, outdoor enthusiast, and Alaskan resident. Today, I'm known for combining the roles of many into one holistic, impactful transformation. I help you stand out for good by blending the heart of who you are with the soul of your work—creating brands that are an extension of you and a reflection of the people you're here to serve.
Postcard from Portage Glacier, AK, and, yes, it's shrunk over the past 7 years.
01 - My story
But the road to get here was rather rough
Here's a sneak peak at the book I'll one day write:
Postcard from Morocco, one of the best places I've worked remote so far
tHE START
I grew up balancing two worlds: attending private school on scholarship while relying on food stamps at home. I had a front-row seat to a desirable life without living it.
In 2017, I designed my first brand and website. I had an affinity for this work, but I compared my nonexistent portfolio to the polished work of others and didn't pursue it.
Instead, I dabbled in everything—working several Marketing roles, retail, even flipping furniture as a side hustle. You name it, I probably tried it.
I got a degree in Therapeutic Recreation and Management to combine my passions. Started working Wilderness Therapy but a knee injury and two concussions forced me out of the field.
College Graduation
Concussion 1 after my car accident
Living "Car Life" my first summer working wilderness therapy
The Prelude
I got a "practical" desk job to heal. It was fun at first doing something totally different from my previous lifestyle. But the fun ended when my voice was ignored, my work was overlooked, and I felt invisible in a system that didn't value me.
During, I got a second job as a part-time Marketing Manager which gave me a firsthand look at the monetary results I generated, something I hadn't been able to see in previous roles, leaving me wondering, "What if I did this for myself?"
A year later, inspired by my impact, I opened my LLC and started freelancing for local businesses. Soon after, against the doubts of my partner at the time, I followed my intuition and invested in a web design course that cost more than my car.
Went backpacking in Nepal for 2 months
The worst bear hang I ever did in wildy
The middle
That course led me to ghost-designing, giving me an intimate look at what running a business looked like. Shortly after, I landed my first solo client. A few months later, my business had proven that it could work, leaving me planning my "practical" desk job departure.
During this time, I got passed over for a promotion for a position I was already doing. As I was working up the courage to quit, I got fired. The biggest disappointment and relief of my life.
After believing that I was an irreplaceable employee, I realized I was stuck in a system that didn't see my value. Without unemployment or subsidy, I had to make a choice: apply to jobs I didn't want or go all in on my business. I looked at my savings and got to work.
Started paragliding during this time
My first biz pics I took in my living room with a bed sheet
The reality check
My first few months in business were anything but smooth as I processed the loss of my job, a relationship, a home, and more. If not for a few key mentors who guided and encouraged me during that time, I’m not sure I’d be where I am today.
With my savings nearly gone, I had a month before I’d need to start job hunting, I hit my "now or never" moment, entered my "I don’t give a sh*t" era and stopped comparing myself to others. I fully embraced how much me was in my business—my voice, my story, my way of connecting.
Within weeks, that shift lead to a series of five-figure months, and I’ve never looked back.
My first 'digital nomad' trip in Ecuador
A pic with my besties before I moved to AK
The happy ending:
- Have far surpassed my practical desk job income and am working on building a 7-figure business
- Created the freedom to move to a place I'm obsessed with
- Travel half the year and do the 'digital nomad' thing
- Spend more time chasing my outdoor hobbies than I did while working wilderness therapy
- Often only work part time and skip out to go paraglide in the middle of the day
- Have visited 20 countries, 31 national parks, 25 states (and counting!)
- Built the lifestyle I wanted and then built the business to support it
A run on the Alyeska Cirque trail course, AK
Swinging in London
An unforgettable cross country flight in Grindelwald, Switzerland.
Postcards from:
You’re not just building a business—you’re building a life
I share my story to show you what’s possible and invite you to do the same. If you’re here, it’s because you're ready to create a business that feels like home, connections as meaningful as a coffee date with your best friend, and a life that’s not just abundant but deeply fulfilling.
You deserve a business that doesn’t just pay the bills—it gives you freedom, purpose, and the joy of working with people who light you up. The life you’ve dreamed is simply waiting for you to take action.
I’ve been where you are—doubting that it would work, stuck in systems that didn’t see my value, and wondering if I was delusional to think I could have the same life I saw others living. But with the help of my mentors and a few naps, I let go of what I "should" do, built a business around my story instead of someone else's formula, and found that success looks and feels so much better when it’s built on your own terms.
Postcard from Turkey, taken during one of my all time favorite sunset flights, yes, I teared up, it was so magical.
now, I’m here to help you uncover your unique brilliance and turn it into a business that works for you—not the other way around.
Work with me
02 - more from me
Listen to me yap
Just wanna fly
Features where I talk about this, that, and the other
Bush and Banter
The unapologetic Designer
Postcard during a castle tour while working remote in Portgual
Join my corner of the internet
Postcard from SCUBA in Hawaii
Every week I talk about different topics that help you build a business your stoked about. Often inspired by the country I'm in, the conversations I'm having, book I'm reading, and more. Straight from the heart, no ghostwriters, spam, copy and paste AI, etc!
Read past editions here or share your email to get them delivered straight to your email every Monday! ↓
Follow my day to day on social media as I run my business abroad, share what I'm working on, vlogs from wherever I'm at, and knowledge I learn along the way.
A paraglider and no plan
@bybreezy.co
The Monday Muse
03 - The things I unapologetically preach on
Some of the hills I will die on:
You don't need to "niche down." Your target audience isn’t an industry—it’s people. Niching puts you in an already created box. Create your own box by focusing on the problems you solve for the people you’re meant to serve.
I don't use templates—success comes from creating something that works for you, not using someone else's formula
There's no such thing as a solo-preneur. Everyone needs collaboration. You can try to figure it all out on your own, but without the right support, you’ll either stall out or take 10x longer to reach your goals. you find True potential when you let the right people into your corner.
Social media is rented space, but your website is your 24/7 salesperson. If it’s not mobile-friendly, helping you build an email list, or converting, it’s time to fire it and start fresh.
DIY branding might save you money now, but it costs you clients later. A messy brand reflects a messy business. YOU LOSE CREDIBILITY without a stellar website.
A logo isn't your brand. The transformation you provide and the message you share is. Your logo attracts the right people to take part in your transformation and listen to the message.
You don’t need a bigger audience, more marketing, or a more complex sales funnel; you need a message that stops people in their tracks. If your brand’s message isn’t clear, your marketing is just noise
Perfectionism isn’t about being your best—it’s about shielding yourself from discomfort, and in trying to perfect your way to success, you’re actually pushing away the connections and growth you crave. That website you’re obsessing over? It’s not the key to success—it’s the roadblock. Let go and hire someone who can help.
Your personal story is just noise until your audience sees how it changes their life. The moment you shift from “here’s why I’m great” to “here’s how I’ll serve you,” that’s when connection turns into results.
Your brilliance lies in the work only you can do. When you try to handle it all, you dilute the magic. Staying in your zone of genius isn’t just about efficiency—it’s about creating the kind of impact you’re truly capable of. Get help for the things that aren’t in your zone and find someone whose genius aligns with what you need—the more you delegate to the right people, the more you elevate.
Design isn’t about aesthetics—it’s about transformation. To step into your next chapter, you must first embrace the identity of the person living it. Growth demands bold choices, and design is the catalyst that helps you embody the life you're creating before it becomes your reality.
03 - ALright, let's get this show on the road
I don’t design logos and websites
Inquire
Work with me
I help people pursue their passions as a profession so that they can design their lives. My holistic approach weaves strategy with soul to create brands that connect deeply, inspire action, and position you for growth.
