This week’s muse builds on last week’s. If you missed last Mondays search for “The Monday Muse: I broke up with Spotify” in your inbox. 

“Raise your prices” is the advice echoing across every corner of the internet. It’s not wrong—but it’s incomplete.

You can’t charge with confidence unless your pricing aligns with your integrity.

When your pricing reflects your values, your expertise, and the transformation you offer, everything shifts. You feel clear. Your clients feel trust. And that’s when premium pricing becomes natural—not forced—and instinctively higher.

Pricing starts with you.

Not your market research, competitors, what an unideal fit client thinks about your pricing, or that Instagram marketing guru telling you to charge $X.

It’s about finding a number that you can stand behind without hesitation—a price that reflects the real value of your work but also feels good to you internally. This number should stretch you but not paralyze you.

• Charge too little, and you’ll spend every waking moment overworking just to cover your grocery bill. You’ll feel resentful, not empowered.
• Charge too much, and you’ll second-guess yourself at every step, take double the time to deliver high-quality work, and derail your momentum. That self-doubt will creep into your client interactions, ultimately affecting their experience.

Integrity pricing isn’t just about balancing your books—it’s about creating a space where both you and your clients thrive.

The Three Pillars of Integrity-Based 5-Figure Pricing

One: Root Your Prices in Confidence
If you can’t say your price out loud without a deep, dark pit forming in your stomach, that’s a red flag. 

Your pricing doesn’t just reflect what you charge—it reflects how you show up. If you’re paralyzed by your price point, that fear will cloud your ability to deliver. And your clients? They’ll feel that hesitation, whether it’s in your onboarding process, your communication, or your work itself.

When you charge a number that feels right, you step into your work fully present, confident, and ready to over-deliver. And that’s the energy clients invest in.

Two: Communicate Transformation
Stop selling the how. People don’t buy because you use premium software or have a 10-step process that’s better than everyone else’s. They buy because they believe in the change your work will bring to their life, business, or goals.

When you sell features, you’re competing. When you sell transformation, you’re leading.

You’re not just shooting brand videos. You’re creating a visual identity that helps your client triple their bookings. You’re not just delivering wedding photos. You’re preserving moments that families will revisit for generations. 

THAT is the transformation—and that brand messaging is what makes premium pricing possible.

When clients believe in the outcome, they’ll invest in the process.

Three: Anchor Your Pricing to Your Values
Clients don’t buy services—they buy into values and beliefs. They buy into brands that stand for something bigger than themselves.

Think about the last premium brand you supported. Maybe it was a new piece of equipment or a handmade product. Chances are, you didn’t choose it because it was the cheapest, best, or most convenient—you chose it because it aligned with your values.

When your pricing reflects the why behind your work—when it connects to the difference you’re making—clients don’t just pay for the service. They pay because they want to be part of your movement.

A values-aligned brand is a magnet for people who care. And when they care, they invest.

How to charge premium:

The confidence to charge premium prices doesn’t just show up overnight.

You don’t wake up one day and suddenly feel ready to own your value. It’s a process and you need someone to pull that confidence out of you and slap that transformation onto the screen in a light you’ve never seen before.

Transformation happens with collaboration.

Because when you can finally see the depth of the transformation you provide, you’ll stop questioning your worth. You’ll know your pricing aligns with your values, reflects your expertise, and shows your clients exactly why you’re worth it.

(Wink wink, that’s the transformation I provide)

Premium pricing isn’t just about earning more, it’s about fulfillment. It’s about creating a sustainable, values-aligned business that allows you to thrive while delivering your best work to provide transformation so your people also thrive. It’s about showing up fully for the clients who trust you with their vision and knowing that your pricing reflects the depth of what you offer.

Integrity is your foundation. Transformation is your message. Together, they unlock your premium price.

I’m stoked to see ya next Monday,
Bri

P.S. In our first hour of talking, I’ll uncover what makes you unique and how to transform your passion and purpose into a crystal-clear message that resonates with your people—giving you the space and confidence to charge premium prices.

I combine the roles of many into one holistic process that transforms chaos into clarity, crafting a brand and website that speaks for you.

That’s my transformation for you.

Let’s put your work in a new light so you can confidently step into premium pricing.

I have one spot available with a start date before January 10 and another between February 3-12. Start with a clarity call to see if this is your next chapter. This is my last available week for clarity calls before I’m off for the rest of the month. Book a clarity call here.