Hey homie,

Let’s talk about the elephant in every room right now: AI isn’t coming—it’s already here.

And it’s changing the way we do everything:

The way we search.
The way we write.
The way we build brands and businesses.

And if I’m being real with you? A lot of people are using it wrong.

They’re copying, pasting, and publishing. They’re outsourcing their voice to a robot. They’re creating content that technically “checks the boxes” but leaves people feeling… nothing.

And that’s where things get dangerous.

Because AI isn’t here to replace your voice—it’s here to help you amplify it.

To create more. To ideate smarter. To innovate and improve inefficiencies. To build workflows that let you spend more time doing what you actually love.

But to use it ethically? In a way that actually helps your brand and business grow?

That takes intention. That takes knowing how to wield the tool without losing the humanity behind your brand.

And SEO is more important than ever. Why?

Because people aren’t just Googling anymore. They’re asking ChatGPT.

And you better believe AI pulls its answers from content that’s optimized, human, and credible.

If you want to be the answer people get when they ask a question, your content has to be discoverable. Your website has to make sense. Your brand has to be aligned with what people are searching for—and how they’re searching.

AI is changing the game. SEO is still the rulebook.

You have to live in the future.

You have to be willing to play with the tools you’re not familiar with.
To think differently when others stay stuck.
To embrace change before it becomes unavoidable.

Because the people who drag their feet on this stuff….

AI isn’t your replacement. It’s your co-pilot.

But only if you learn how to use it with strategy, structure, and soul.

P.S. I’m thinking about creating a short course:
​How to Ethically Use ChatGPT—Progress Your Business Without Feeling Icky About It.

It would cover:

• How to use AI without losing your voice
• How to combine it with a real content and SEO strategy
• How to stay ahead of the curve while staying human

If that’s something you’d be into, hit reply and say “I’m in.”​
If enough of you raise your hand, I’ll build it.

Stoked to see you next Monday,

Bri