If you’ve spent even five minutes in the entrepreneurial world, you’ve probably heard this advice:

“You need to niche down more.”

It’s tossed around like gospel, the problem isn’t that you haven’t niched down enough. It’s that you’re trying to squeeze into a box someone else built instead of designing your own.

You don’t need to fit into a box—you need to build the box.

Niches aren’t rigid—and neither is your business.

Most people define a niche by industry or demographic: I’m a coach for women in tech or I design websites for fitness instructors.

But the more playful you are, the more opportunities come your way.

What if, instead of defining your niche as [industry] for [people], you thought of your brand as your niche?

Your message.
Your values.
The thing only you can create.

That’s what sets you apart—not the size of the box you squeeze into but the one-of-a-kind box you design for yourself.

Your brand is your niche.

When you focus on the unique combination of your personality, skills, and vision, you create a space nobody else can replicate.

The visuals, messaging, and experience you craft don’t just support your business—they become the box. They’re what make your space unmistakably and exclusively yours.

Over the course of your career, you’ll serve a variety of people in different ways. You’ll probably develop a specialty or two. But that specialty evolves from your identity, not someone else’s rules.

The real question isn’t, “How can I niche down?” It’s, “How can I stand out so clearly that my people know this is where they belong?”

You stand out with design—it’s the thing that fills the Grand Canyon between what you say and what your audience sees. It’s how your people instantly know: This is my space.

Build the box by getting clear on who you’re here for.

Start by thinking about the people who feel like a natural fit for your work. Not just their demographics—think deeper:

• What personality traits do they share?
• What challenges light you up to help them solve?
• What values connect you to them on a gut level?

When you build your box around those things, you create magic.

You’re not meant to fit into a mold someone else created.

You didn’t start your business to be just another [boring job title]. You started it to create something only you can.

Your people aren’t looking for another box in a different color. Your niche isn’t about limitations. It’s about expansion.

And your space is the invitation.

This is why I love what I do—helping you build the box is where the magic happens. It’s where you stop worrying about fitting in and start creating your own space.

I’m stoked to see ya next Monday,
Bri

P.S. Ready to build the box your dream clients didn’t know they needed? Here’s how:

Design Days – Need quick results without cutting corners? In just three days, we’ll craft a visual identity that feels like home, develop your foundational brand messaging, and design one sales or homepage. If we have extra time, we’ll create even more magic. With two weeks of post-launch support, you’ll walk away with the clarity and confidence to stand out in your space.

Next available week: February 3rd. Get started here.

The Full Experience Package – Ready to create a brand and website that feels unmistakably yours? This immersive package is your ultimate identity upgrade, combining magnetic design with clear messaging to position you as the go-to in your space. It’s everything you need to build the box that’s uniquely yours.

One spot available in February.Get started here.