Let’s talk tea.
I recently found my new favorite: Winter Spice.
It’s a cozy mix of chamomile, apple, cinnamon, and clove—basically winter wrapped in a mug. But if you’d asked me what my perfect tea was, I’d have never known to put those together, let alone known to call it “Winter Spice”. I didn’t know to ask for it, but now I drink a bag every day.
And guess what? Your people are the same way.
They don’t know how to ask for you.
It’s not that they don’t need what you offer—they just don’t know how to describe it.
They’re out there Googling vague phrases, scrolling aimlessly, hoping someone will help them name the thing they don’t even know exists.
That’s why your positioning and messaging are the heart of your business. It’s how you show up and say, “Hey, I see you, I get you, and here’s the thing you knew you needed but didn’t know how to describe.”
Winter Spice didn’t just win me over with its name—it delivered on a cozy feeling. That’s what you’re selling too. A result. A transformation. A moment where your future client goes, “Oh my god, THIS is it.”
Speak to their gut and their google
If your message feels a little meh right now, it’s time to fix that. Here’s how you can make sure your brand lands like a warm hug and a lightning bolt all at once:
- Start with the Transformation. What’s the outcome of working with you? How will they feel, look, or experience life differently after? That’s your headline.
- Keep It Relatable. They’re searching for “[your title] near me”. But they’re looking for someone who “can finally capture who we are, not just how we look.” Yes, you want to be easily found, but you want to speak to them once they find you.
- Solve the Problem They Can’t Articulate. Show them you get it. You know the struggle, you know the goal, and you’re the guide they didn’t realize they needed.
Positioning isn’t just about being clear—it’s about being unforgettable.
You’re not here to blend in; you’re here to be the Winter Spice in a world full of plain chamomile.
So here’s the question: Are you showing up in a way that makes your people say, “Oh wow, that’s exactly what I’ve been looking for”? If not, it’s time to change that.
Your people are waiting for you to name the thing they didn’t know they needed—and when you do, they’ll wonder how they ever lived without you.
I’m stoked to see ya next Monday,
Bri
P.S. Ready to become the Winter Spice your dream clients didn’t know they needed? Here’s how we can make it happen:
Design Days – Need quick results without cutting corners? In just three days, we’ll get you off the ground running. We’ll create a visual identity, develop your foundational brand messaging and then put it together with one sales / home page. If we have extra time, we’ll craft whatever else we can. You’ll then have my support 2 weeks after launch to ask questions, you’ll walk away with the clarity and confidence to show up and stand out.
Next available week: February 3rd. Get started here.
The Full Experience Package – Ready for a total transformation? This immersive package takes your brand and website to the next level, creating an unforgettable presence that attracts your ideal clients effortlessly. It’s the ultimate identity upgrade to set you apart as the go-to in your space and be the next Winter Spice.
One spot available in February. Get started here.
