Jay Melena Studio

Brand Strategy

Web Design

Award Winning dIRECTOR AND phOTOGRAPHER

Jay Melena isn’t just a filmmaker—he’s a storyteller with a mission. His work captures the raw, human moments that shift perspectives, challenge narratives, and spark change. As a trans director with a vision for representation and impact, Jay’s goal is to create work that resonates deeply while pushing the boundaries of what’s possible in storytelling. His dream? To be the first trans director to reach Sundance and the Academy Awards.

When Jay came to By Breezy, he needed a brand and website that matched the boldness of his storytelling—something that felt intentional, powerful, and unmistakably him. His existing presence didn’t fully reflect the depth of his work or attract the right kind of collaborators and clients.

Together, we built a brand that honors his purpose: a striking, editorial-inspired design with bold typography and an immersive layout that pulls viewers into the heart of his films. We crafted a website that makes his artistry instantly clear—where within seconds, visitors understand his style, his mission, and what sets him apart.

The final product? A brand and online presence as fearless as the stories Jay tells. With a clear, compelling platform, he’s now equipped to connect with aligned clients, showcase his work with confidence, and keep pushing toward his industry-shaping goals.