Designing a business you’re stoked about starts here—welcome to The Monday Muse, your weekly guide to business, branding, and creative strategy. 🤸🏼♀️
[The following email contains zero percent Black Friday hysteria, one hundred percent real talk.]
If your email inbox could talk right now, it would be begging for mercy from all the sales pitches.
My inbox is absolutely flooded right now. Every brand is screaming about their “biggest sale ever” and “once in a lifetime deals” (until next month’s once in a lifetime deal, of course).
And I’ll be honest—for a hot second, I felt that FOMO creeping in. That voice saying, “Maybe you should run a sale too! Everyone else is doing it!”
But here’s the thing about following everyone else: you end up lost in the noise.
And I’m not about that life. Neither are you.
Here’s why I’m taking the anti-Black Friday approach (and why it matters for your business too):
Premium isn’t about pricing—it’s about perspective.
When you slash your prices, you’re telling a story. A story that says, “My real value is negotiable.” But what if we flipped the script?
Instead of discounting your worth, what if you:
- Doubled down on your value
- Stepped fully into your expertise
- Created experiences worth investing in
- Built a brand that doesn’t need a sale sticker to attract the right people
Because here’s what nobody tells you about constant discounting: it’s like putting your business on a sugar rush—quick high, inevitable crash. And as your neighborhood sugar free gal, that’s not a good feeling.
The most successful brands I’ve worked with? They don’t compete on price. They compete on value. They create experiences so meaningful that price becomes secondary to the transformation they provide.
When you’re operating in your zone of genius, with a brand that fully expresses your value, you don’t need to slash prices to attract clients. They come to you because you’re worth every penny—and they know it.
Think about the luxury brands you love.
Have you ever seen Hermès have a Black Friday sale? Does Rolls Royce send you “LIMITED TIME OFFER” emails? Is Tiffany & Co. offering BOGO deals?
Nope. Because they understand something crucial: Premium isn’t about being expensive—it’s about being valuable.
And that’s exactly what I help my clients create: brands that communicate their true value, attract their ideal clients, and never need to compete in the discount wars.
Which brings me to why I’m writing this today.
Instead of offering a Black Friday discount, I’m doubling down on value. I have two spots left for custom brand and website packages at current pricing. After that, prices are going up—not down.
Why? Because as my clients succeed, transform, and scale their businesses with the brands we create together, I see the immense value this work provides. And just like I’m teaching you, I’m practicing what I preach.
These aren’t just design projects—they’re identity upgrades. We’re crafting digital homes that represent your mission, speak directly to your ideal clients, and position you as the premium choice in your industry.
Imagine having a brand so magnetic, you never have to compete on price again.
Your future clients aren’t looking for the cheapest option—they’re looking for the right one.
Two spots. Current pricing. Premium positioning.
The best time to invest in your brand isn’t during a holiday sale—it’s when you’re ready to stop playing small and start showing up as the premium brand you are. Your worth isn’t determined by how much you can discount it.
Ready to build a brand that stands out in a sea of sale signs?
Stoked to see ya on Monday,
Bri
