The Playful Professional
Headshot and Brand Photographer
Katy, the creative force behind The Playful Professional, is redefining what it means to show up boldly and authentically in the professional world. Specializing in vibrant, personality-driven headshots and brand photography, she helps professionals and businesses ditch the stiff, corporate look in favor of images that radiate confidence, approachability, and originality.
When Katy came to By Breezy, she had a clear vision—she wanted to be known for her bold, scroll-stopping headshots while still offering dynamic brand photography for businesses that share her playful, modern aesthetic. But as a new business, she needed a strong brand presence, a website that would showcase her expertise, and a strategy to attract the right clients from day one.
Through strategic brand development, custom web design, and SEO-driven copy, we crafted an online presence that not only reflects Katy’s vibrant style but also positions The Playful Professional as the go-to photographer for professionals who want to be seen, remembered, and hired. Her new brand and website are built to scale, supporting her future goals of expanding into video, educational content, and creative collaborations.
Now, Katy has a brand that turns heads, a website that converts, and a strategy that ensures she stands out in a crowded market—not as just another photographer, but as the photographer for playful professionals ready to own their space.
Brand Strategy
Web Design
Advanced SEO
I truly can’t put into words how grateful I am for Bri’s services. I have tried and failed to build my own website so many times. Bri finally took that burden off my plate and built me a beautiful, customer-first website that has the ability to grow and evolve alongside my business. As much as I love my new website, I think Bri’s greatest strength is brand strategy. She helped me figure out exactly who my target audience is and how I should speak to them using words and phrases that I never would have thought of myself. Coming up with content and marketing ideas is so much easier now because I have a 42 page brand book that tells me exactly how to speak to my people. Bri built me a strong brand that will stand the test of time and trends, which gives me confidence that working with her was a worthwhile investment.
As much as I love my new website, I think Bri's greatest strength is brand strategy.
