Where's Mildo
Brand Strategy
Web Design
Travel Blogger
Where's Mildo is a travel blog run by the lovely Milly, who shares stories, travel tips, itineraries, and more to leave you laughing and inspired. Unlike most travel bloggers, Milly is a 24/7 wife, mother, and employee. She showcases how to live a life of adventure while maintaining a touch of "normal". Where's Mildo is built on the idea that while we can't all quit our jobs and live on a beach in Bali, we can certainly enjoy camping trips.
Milly came to By Breezy with a clear goal: to better structure her blog to not only be a side hustle but as a way to inspire her daughter, live a more fulfilled life, and encourage others to do the same. She needed her blog to be organized and accessible, and we delivered just that.
Through comprehensive brand exercises, a questionnaire, and a website design, we created a new home for her writing and established structures to grow her side hustle without doubling her workload. We integrated a Klaviyo newsletter with an on-brand freebie, introduced soft advertising for personalized writing services, and clarified her unique brand messaging. We laid the foundation for Milly to sustainably and fulfillingly expand her side hustle while reaching and engaging more viewers.
From start to finish, this whole process was exhilarating. Taking my blog to the next level was a daunting task for me. I never took my blog seriously over the last 11 years, but this year I wanted to make a change. From the first conversation I knew she was the right person for the job. The questionnaire made me think about my purpose and my why, and her ideas for monetization blew me away. She's incredibly talented at what she does, and no 'dumb' question is ever too much! I couldn't have imagined a better brand behind Where's Mildo, and I'm so glad I found Bri. I think I also found a friend for life.
Made me think about my purpose and why
